TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as traditional television formats, relying on scheduled programming via public channels. In contrast, digital services operate on subscription models, with Netflix, major competitors, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between conventional TV networks and o